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footwear industry and brings tremendous opportunities for Hong Kong footwear industry.
In regards to the direction of Hong Kong footwear industry, "to establish own brand, to move upward on the value-added ladder", as quoted by our Permanent Honorary President Mr. Tang Yiu, who stresses the importance of the massive amount of premium designs. This year has been my 19th year in the footwear industry, I have, however, little contact with the leather shoe industry. Reminiscing when I was still studying, I once found incredible satisfaction from researching design patterns, obtaining inspiration from the library, handing my own sketches to my father and lastly, producing into reality, a fashionable footwear style of the time.
The goal of FFHK holding the Hong Kong Footwear Design Competition is to gather local talented designers, where creativity meets craftsmanship and thus strengthening Hong Kong footwear industry's competitiveness on the stage of the entire world. This year, it has been the 17thFootwear Design Competition. On the other hand, through the federation’s effort, we have obtained the support of HKSAR SME fund and thus established the “Shoe Fountain Studio”, turning designs into reality. Meanwhile, we welcome all enterprises and friends from the fashion industry to let us know what you think!
Today we face various challenges in the footwear industry, such as the transformation in the industry and changes in consumer preferences. Our federation will hold on to our mission, strive to unite the entities within the industry for betterment. I sincerely believe with united strength, we can march even further for our federation and our industry.
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Ms. Mandy Tang Ming Wai President – The Federation of Hong Kong Footwear Limited |